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Eight lessons on running client relationships on purpose: the planning, the conversations and the reviews that keep an account and grow the retainer.
Eight lessons. One client list. A way of working the account that does not wait for the brief.
Accounts are rarely lost in a meeting. They are lost across nine quiet months in which nobody from your side asked the client what had changed, and then somebody else did. Account management is the discipline of getting in front of that.
The course covers reading the account you already have, mapping who really decides, running a quarterly review the client would attend voluntarily, having the money conversation without flinching, spotting the signals that come before a client leaves, and writing the account plan that makes next quarter deliberate. You leave with a filled account plan for one real client.
Account managers: holding a client list and reacting to whatever lands that morning.
Agency and service team leads: watching retainers stay flat for reasons nobody has written down.
Business owners: who are still the account manager on the largest account.
This course is part of the academy's invite-only offering.
Access to this course is managed by the academy owner. Reach out to them if you would like to join.