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Eight lessons putting generative tools through the marketing week: campaign planning, creative drafting, audience research and reading what the numbers say.
Eight lessons. One campaign. Planned, drafted and read back with the tools doing the heavy lifting.
Marketing teams adopted generative tools faster than almost anybody and got the least structure with them. The output is quick, the tone is close, and the week still ends with the same three jobs unfinished, because nothing was built to be reused.
This course runs one campaign end to end: the research that sharpens a brief, a creative round that produces options worth choosing between, copy that survives a brand review, a content calendar that is written once, and a performance read that says what to change. Every exercise uses a campaign from your own desk.
Digital marketers: producing more copy every month with the same size team.
Content and social leads: planning a calendar and refilling it every fortnight.
Marketing managers: reviewing work and wanting the first drafts to arrive better.
This course is part of the academy's invite-only offering.
Access to this course is managed by the academy owner. Reach out to them if you would like to join.